Here are three social proof examples, or guidelines for clubs you’ll want to follow:

Social proof example #1: Avoid looking at the dance floor like the plague. The dance floor is naturally hypnotic and will naturally draw you in. DO NOT LOOK AT IT. There is nothing there. It is an illusion. Looking at the dance floor only generates NEGATIVE social proof for you.

Social proof example #2: Avoid walking around by yourself. You only look a like a valueless loner when you do this. Also, if you’ve built up any positive social proof in one corner of the club, you’ll lose it all if you move to another corner.

Social proof example #3: Avoid the noisiest areas of the club. Find the quietest area where it’s easiest to talk and plant yourself there. You don’t want to be yelling over ear-breaking noise and most clubs do have a quiet corner or two.

Also, it’s quite alright to go to clubs alone. Why? BECAUSE YOU WON’T BE ALONE FOR LONG. Within 5 to 10 minutes of being in the club you should be talking to someone getting social proof.

Look at the whole club scene as one of collecting social proof points. In this particular moment, are you talking to a set of girls and collecting points? Or are you staring at the dance floor alone, losing points?  Remember, you walk into the club with zero social proof points, with a clean slate. Everything you do will either up your status or lower it. Everything you do signals women to categorize you as a “loner” or as a “sexy guy”.

“How am I improving my social proof for social value?” should be the question always on your mind at the club.

  Your friend,

  Jesse - Contact me or Leave a comment